Tony Keane, CAE 2017-11-20 21:34:45
This year ushered in what I am calling the year of communication. Here at IFMA, we have examined every channel of our communication. All our chapters, councils and communities are experiencing the same challenges in communication that we have faced as a global organization. All of us are inundated with messages and requests for action and attention. It comes at us through email, social media, text messages, print and online media, TV, video and more. With this onslaught of information, it is hard to absorb everything that is thrown at us. As I have mentioned in previous columns, IFMA staff is working hard to break through the clutter and make sure you find the information you seek, when you seek it and to create more two-way communication. IFMA has launched several new initiatives over the past 24 months. The RICS Collaboration, the Built Environment Technology Association (BETA), the FM Research & Benchmarking Institute (FM RBI), Engage, an updated Global Job Task Analysis, Knowledge Library enhancements, regional advisory boards, staff realignment around product and service teams, World Workplace Conferences in Europe, the Middle East, China and India — these are just some of our accomplishments in that time. But some days I even ask myself, why so much? The answer is we are in a rapidly changing world where it is critically important that IFMA remains at the forefront. Our chapters, councils and communities are filled with established and emerging industry leaders who are adapting to new technologies and ways of managing the built environment, and we want to remain relevant to their needs. IFMA aims to consistently enhance value for members. However, ushering in the new doesn’t mean that the old is no longer relevant. Take our chapters, for instance. At a recent chapter board meeting, I was asked my opinions on the future of chapters. I would like to share and expand on my thoughts on that topic. My thoughts on the future of IFMA chapters: • The chapter experience serves as a member’s most important point of contact with IFMA. The majority of our members belong to chapters, and we need to make sure we have and support a robust chapter network. • IFMA has an independent chapter network that generates over US$8 million per year and has total cash and investments exceeding US$6 million. Given these large numbers, it is important that the resources our members have entrusted to the chapter network are providing payback to the profession and membership-at-large. • As a network of chapters, we need to consider how we achieve the following: – Strong stewardship over these funds – Utilization of the funds for the benefit of the FM profession and industry – Efficient operations within chapters so we don’t duplicate efforts – Growth in membership – Growth in students entering the FM profession – Growth in people transferring into FM – Developing resources that best serve the profession Many organizations are taking control of their chapters due to legal and fiduciary concerns. IFMA has not chosen to do that, despite facing similar issues. As just one example, our chapters are independent, so we had to move to independent insurance policies. IFMA’s chapter network is strong and filled with many passionate members who volunteer their time to help make IFMA what it is today. Collectively, we can discuss the issues created by an independent network, and together, we can solve these issues and create an even stronger network that serves our IFMA membership. The chapter concept was designed decades ago, and there are aspects of the model that reflect a bygone era. Together, I would like to see us modernize the chapter concept to meet the needs of today’s professionals and enhance value to our members. The future is about working together to continue IFMA’s relevancy as an association. Invite a colleague to join our robust IFMA Chapter Network, so they, too, can feel the energy and connectedness of the IFMA community.
Published by International Facility Management Association . View All Articles.
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