Science & Security
Mitigating the effects of severe weather

As the frequency and intensity of severe weather events are on the rise, the intersection of science and security has never been more critical. The study of meteorology and climatology provides the tools to predict and understand these phenomena, while security measures equip facility managers to prepare for and mitigate their effects. By harnessing the power of scientific knowledge and integrating it with robust security protocols, FMs can not only safeguard our communities but also build resilience in the face of future weather-related challenges. This synergy of science and security is the best defense against the unpredictable forces of nature.
Risk assessments
Risk assessment of business locations is a crucial aspect of international business strategy, particularly in mitigating the risk of severe weather. This process involves a comprehensive evaluation of each global location’s vulnerability to various weather events, such as hurricanes/typhoons, floods or heatwaves. Factors to consider include the geographical location, local climate patterns and the physical characteristics of the facilities. The assessment should also consider the potential impact on international operations, global supply chains and employees in different countries. Based on this analysis, businesses can develop tailored emergency response plans for each location, invest in infrastructure improvements and consider insurance options that cater to the specific risks of each region. Regular updates to these assessments are crucial, as climate patterns and risks evolve over time. By understanding the specific risks associated with each international location, businesses can take proactive measures to protect their assets and ensure business continuity in the face of severe weather events. This global approach to risk assessment is key to navigating the complex landscape of international business amid changing climate patterns.
In addition to risk assessment of business locations, confronting climate risk is a proactive strategy that international businesses can employ to mitigate the risk of severe weather. This involves acknowledging and actively addressing the potential impacts of climate change on business operations across different regions. Businesses can leverage scientific data and climate projections to understand potential future risks and develop strategies to manage them. This might include diversifying supply chains to reduce dependence on regions prone to severe weather, investing in infrastructure designed to withstand extreme conditions or shifting toward more sustainable business practices to help mitigate climate change itself. By confronting climate risk head-on, businesses can turn a potential threat into an opportunity for innovation, resilience and sustainable growth. This approach not only protects the business from severe weather events but also contributes to global efforts to combat climate change.
Site-specific weather alerts
Site-specific weather alerts play a pivotal role in mitigating the risk of severe weather for businesses. These alerts provide real-time, location-specific information about impending weather conditions, allowing businesses to take proactive measures to protect their assets and personnel. By receiving timely and more thorough updates about potential hazards such as severe weather, floods or extreme temperatures, businesses can activate their emergency response plans well in advance of the event. This could involve securing physical assets, backing up critical data or even evacuating personnel, if necessary. Furthermore, these alerts can guide decision making during the event, helping businesses respond effectively and minimize damage. In essence, site-specific weather alerts serve as an early warning system, enabling businesses to stay one step ahead of severe weather events.
In response to a devastating hurricane in the U.S, mid-Atlantic region in 2018, a paper manufacturing company utilized a weather forecasting service to make informed operational decisions. The service’s site-specific forecasts and data guided the company to shut down their plant, evacuate employees and prepare resources for the aftermath. Despite significant damage and isolation due to floodwaters, the company ensured safe working conditions for all employees and resumed operations within a few days, demonstrating the importance of effective communication and planning in disaster management.
Emergency preparation plans
Emergency preparation plans are an essential component of international business strategy, particularly in mitigating the risk of severe weather. These plans detail the actions to be taken at each global location before, during and after a severe weather event to ensure the safety of personnel and the continuity of operations. This includes identifying potential hazards unique to each region, securing physical assets, backing up critical data, and establishing clear communication channels across different time zones and languages. Regular drills and training sessions can help employees in various countries understand their roles and responsibilities in the event of an emergency. Additionally, businesses can invest in infrastructure improvements and technologies that can withstand severe weather conditions specific to their locations. By proactively preparing for severe weather events, businesses can minimize disruptions, reduce potential damages and ensure a swift recovery across all operations. Remember, the key to effective mitigation in a global context lies in thorough preparation, regular review and continuous improvement of these plans, tailored to the specific needs and risks of each international location.
Communication is key
Communication plays a pivotal role in managing severe weather events, acting as the backbone of all preparatory, ongoing and post-event activities. Prior to any event, it is essential to conduct initial and regular training on response protocols, which can significantly mitigate the effects of a weather event. As inclement weather is anticipated, emergency communication lines should be kickstarted, ensuring a steady flow of critical information. The use of available technology is crucial in maintaining these communication lines, regardless of the circumstances. A reporting list should be developed to ensure both local and upper management receive all necessary information to respond effectively to the event. The “pecking order” within governmental response agencies is a proven strategy, hence, specific duties and tasks should be assigned to personnel within the organization, accompanied by clear instructions. This structured approach ensures an efficient and effective response to severe weather events.
Building relationships with emergency centers and communities
In the context of international disaster management, it is crucial for organizations in specific locations to foster relationships with local response personnel, such as local emergency operations centers (EOCs). These entities have a deep understanding of the region’s unique challenges and resources, making them invaluable partners in crisis situations. Additionally, organizations should maintain connections with nonprofits or other response agencies, as these groups often have specialized expertise and resources that can supplement local efforts. To streamline response efforts, organizations should inquire about local response plans and align their own strategies accordingly. This alignment ensures a coordinated and efficient response, minimizing confusion and maximizing impact. Lastly, clear instructions should be provided to specific personnel within the organization, ensuring everyone understands their roles and responsibilities during a crisis. This comprehensive approach enhances the effectiveness of disaster management on an international scale.
In an international context, businesses that can continue to provide critical products or services to the communities they serve during times of crisis not only fulfill a vital need but also build trust and rapport with customers. This is particularly important in diverse global markets where businesses operate across different cultures and environments. By demonstrating resilience and commitment in the face of adversity, such as during natural disasters or public health crises, these businesses reinforce their reliability and dedication to the communities they serve. This not only strengthens their reputation but also fosters a sense of solidarity and mutual support between the business and the community, which can have long-term benefits for both parties. Thus, the ability to assist communities during critical times is a bonus for businesses, enhancing their corporate image and deepening their customer relationships on a global scale.
Risk assessments of business locations are crucial in international business strategy, particularly in mitigating severe weather risks. This involves a comprehensive evaluation of each global location’s vulnerability to various weather events. Confronting climate risk is a proactive strategy that international businesses can employ to mitigate severe weather risks. This involves acknowledging and actively addressing the potential impacts of climate change on business operations across different regions. Site-specific weather alerts play a pivotal role in mitigating severe weather risks for businesses. These alerts provide real-time, location-specific information about impending weather conditions, allowing businesses to take proactive measures to protect their assets and personnel.

Shannon Copeland is an industry manager for StormGeo and a graduate of the University of Oklahoma’s School of Meteorology. During her tenure, she supported numerous research initiatives focused on severe weather, emergency management, and disaster preparedness and recovery. As an industry manager, Copeland supports StormGeo's outreach strategy and aids in identifying weather-related risks to businesses and their employees.
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